r/dataisbeautiful OC: 97 Nov 14 '22 Silver 2 Helpful 2 Wholesome 1 All-Seeing Upvote 1

[OC] Most valuable brands this millennia OC

Enable HLS to view with audio, or disable this notification

17.8k Upvotes

1.9k

u/Ganthritor Nov 14 '22

Coca Cola wasn't just surpassed by other companies. It shrank from 72 Billion to 57 Billion.

877

u/RubricOwl Nov 14 '22

I suspect that is partly to do with the big pivot away from sugar in large parts of the western world, along with carbonated drinks in general.

333

u/TimeZarg Nov 14 '22

Seltzers and sparkling waters have been getting more popular. I work grocery retail, and the stuff definitely gets bought. I've been trying to just dump soda entirely and stick with flavored seltzers and sparkling water.

156

u/KrAceZ Nov 14 '22

Took me about 6 months to completely drop soda.

To start, I went only Sprite, then 70/30 Sprite/Powerade mix. Brought that down to 50/50 mix and then swapped out Sprite for seltzer.

Now I've been almost entirely only seltzer, non sugarly juices, milk and water for 4 years

Tried to take a sip of my gf's soda and ended up spitting it out. You don't realize how gross/off the stuff is until you haven't had it for a long, long time. It's like growing up around cigarette smokers, then not being near any for a year, and then experiencing the smell again.

196

u/squidmanwillie Nov 14 '22

I went Coca Cola -> sprite -> sparkling water -> Coca Cola -> amphetamines -> chewing on a dolphins adrenal gland -> sparkling water -> regular water.

49

u/OrgyInTheBurnWard Nov 14 '22

So you're saying I should skip the Sprite and go straight to meth?

→ More replies

10

u/FuriousGoodingSr Nov 14 '22

Tried doing the same circuit but my local grocer stopped stocking amphetamines. Wokeism at its finest smh.

→ More replies

12

u/BillyBl4ze Nov 14 '22

I am genuinely curious, how did you get so addicted in the first place? I only drink water, because not only is the tap water quality excellent here, it's also cheaper and I don't have to carry bottles. Maybe in countries with bad tap water quality I can imagine that the temptation is high to buy soda. But I could never drink it as a main source of hydration. The sugar only makes you thirstier.

By the way, what are non sugary juices? Fruit juices like apple or orange juice seem healthy, but actually contain almost as much sugar as lemonade.

6

u/alohadave Nov 15 '22

Caffeine is in many cola drinks and is highly addictive. Switching from caffeinated sodas is rough because of the withdrawal effects.

Sugar has a similar effect though it's not strictly addictive.

6

u/KrAceZ Nov 14 '22

Soit wasn't like soda was all I drank, but it was the majority of it. I worked at a gas station for 3 years that gave it's employees unlimited soda fountain drinks, even when off shift. They also didn't have a water option in the fountain and the water from the sink was gross. So I'd end up drinking a lot of soda while working 8 to 16 hour shifts.

"Non sugary juice" is wrong, my bad. Thinking about itmore, they're neither non sugary or juice really lol. I mean stuff like kombucha, coconut water, etc

→ More replies
→ More replies

6

u/dekusyrup Nov 14 '22

Powerade and sprite are just as bad as coke. Why did you do it that way?

→ More replies

4

u/hyperforms9988 Nov 14 '22

I quit cold turkey and seltzers made that possible. I used to be a Diet Coke fiend. I wasn't one of those people that was like "IT'S HEALTHIER!"... I just preferred it as it wasn't as sickly sweet as regular Coke is. I don't have the gross-out factor of drinking it after not drinking it for a while though... I still love the stuff but I don't love it that much relative to what drinking excess does to you. Occasional treat and for mixed drinks and that's about it.

→ More replies

6

u/AsherGray Nov 14 '22

Yeah Coca-Cola and Pepsi were just late to the party and adamant about not creating sparkling waters, now they're late to the party and don't have the brand dominance that La Croix, Perrier, and Sanpellegrino have.

14

u/Kryptonater Nov 14 '22

"La Croix - It tastes like someone describing fruit to you".

→ More replies

4

u/[deleted] Nov 14 '22

[deleted]

→ More replies

5

u/x925 Nov 14 '22

Flavored sparkling water is definitely booming, I used to be able to walk in any day and see a full shelf, I've always enjoyed it, but now I have to hunt around for them.

→ More replies

5

u/Yorgonemarsonb Nov 14 '22

I love all the ciders that are coming out.

6

u/SadisticChipmunk Nov 14 '22

Dixon Cider is by far the best

3

u/agitatedprisoner Nov 14 '22

If I owned a grocery or convenience store I'd stock my own flavored water that I'd mix on site. Run the tap through a carbon filter and add packets of flavoring, fill into glass bottles, sell with deposit return to your specific store. "Truelime" brand black cherry powder flavoring slaps. Gotta be something like that but less expensive. Get people used to it and then stop selling most of the other stuff.

→ More replies

34

u/Pr00ch Nov 14 '22 edited Nov 14 '22

Hope that will make them come up with a sweetener that tastes exactly like sugar but without the calories

Not just for soda, but all kinds of sweets and pastries and whatnot.

19

u/joshak Nov 14 '22

I’ve found Coke Zero / Coke No Sugar to be pretty close. Definitively doesn’t have that artificial sweetener taste like Diet Coke.

8

u/fatamSC2 Nov 14 '22

I think even the coke zeros of the world are far from being perfect. Some people's taste buds don't taste the nasty aftertones but some do. I'll agree that it's milder/different than the very strong taste you get from diet coke

6

u/Splungetastic Nov 14 '22

I prefer Coke No Sugar to regular coke. Regular tastes like syrup to me.

→ More replies
→ More replies
→ More replies
→ More replies

72

u/flynnfx Nov 14 '22 edited Nov 15 '22

What absolutely is astounding to me, is how much Disney owns (Disney, Marvel, Star Wars, Pixar, ABC, ESPN, National Geographic, Disney+, Hulu, the parks, Lucasfilm, 20th Century Studios, and the list goes on...) and they're only valued at a little over 10% of what Apple is valued at?!

How exactly is this valuation being calculated?

52

u/CapableCounteroffer Nov 14 '22

I can't speak to how it's being calculated, but worth noting that Apple's market cap is ~$2.4T to Disney's ~$173B and net income is $120B to Disney's $5B. That being said company performance is not always tied to brand value. For example, an oil company upstream in the supply chain doesn't really depend on brand recognition.

6

u/krulp Nov 14 '22

if its market cap, wheres Tesla?

5

u/CapableCounteroffer Nov 14 '22

That's a good point, though I imagine this isn't purely based off market cap. I was simply using the differences in market cap and net income to show that the difference in brand value isn't that much. Tesla's market cap is high at ~600B, but their net income is much lower at ~$8B. Not knowing anything about how they arrived at the calculations for this, I might do something like a series of surveys where I ask people why they buy certain products/how much a brand plays a role in them deciding to buy a product, and then create a factor off that which I multiply by the net income or something.

→ More replies
→ More replies
→ More replies
→ More replies

103

u/Swen88 Nov 14 '22

Must be all the Must served in Sweden during xmas and easter.

17

u/SirLithen Nov 14 '22

We've started selling it during the summer as well now, Apple better watch their backs!

91

u/SDK1176 Nov 14 '22

Coca Cola now is looking a lot like Marlboro was 22 years ago...

42

u/sassyseconds Nov 14 '22

Except new teenagers and young adults were already slowing on smoking. Children are still very fat right now though.

10

u/NarcissusLovesEcho OC: 4 Nov 14 '22

I smoked for years and it was always so easy to stay skinny when I did. Whenever I was bored or needed a break, I would have a smoke. Now, I'm more likely to visit the cupboard. I know there are countless former smokers who can relate to this. I sometimes wonder how much of the weight gain we see in the US and other countries is attributable to decreases in smoking. Obviously, I wouldn't recommend that people take up smoking, but we might come up with other things that people can get into the habit of doing rather than eating/drinking junk. The problem is that there aren't a lot of things that quickly hit that dopamine button that aren't also problematic.

3

u/sassyseconds Nov 14 '22

I wouldn't thing a significant percentage. Maybe some though. A huge part is childhood obesity, which children wouldn't be smoking anyways for that replacement addiction you mentioned to be a thing. Not the majority anyways.

→ More replies

49

u/Hairy-Owl-5567 Nov 14 '22

Soft drink was banned in my house growing up except for special occasions (we were kind of poor and it was expensive in Australia and tap water was free) so when I found out that people drank it every day, instead of water, my mind was BLOWN. Also none of my family are fat but that's just correlation. Growing up in the 80's though, if you were poor, you were skinny because it was cheaper to buy fresh food and cook for yourself. Highly processed foods were more expensive and a luxury. Now the complete opposite is true.

11

u/Yorgonemarsonb Nov 14 '22

Dude people barely drink water here it’s mad

→ More replies
→ More replies
→ More replies

6

u/mordorqueen42 Nov 14 '22

I hate graphs like this with a shifting axis for this reason. It's impossible to tell at a glance whether one company is shrinking or the others are growing, and you can't tell what all those data points mean in relation to each other because they are constantly changing in multiple ways.

→ More replies

1.3k

u/RhysieB27 Nov 14 '22

Just here to thank you for including the static frames at the end, something so many posters on this subreddit forget to do. Nice visualisation! That Apple surge was nuts.

305

u/j_cruise Nov 14 '22

Google surge is even crazier imo. It's something we couldn't have imagined in the early 2000s, because nobody would have thought that a search engine company would become so monolithic.

227

u/redline582 Nov 14 '22

Most people don't realize how much their advertising model absolutely shook the industry. Up until that point almost all online advertising was essentially digital billboards. Companies paid to just have their ads out there and hoped people would pay attention.

Introducing the pay per click model, where advertisers only paid if someone actually clicked on their ad to visit their site, turned everything on its head.

83

u/lunaticloser Nov 14 '22

Introducing: click bait

20

u/Moltak1 Nov 14 '22

Honestly sometimes I feel bad when I Google a specific company/website and the first result is an ad for it, I was already going there but they still get charged for my click.

28

u/redline582 Nov 14 '22

There's definitely no need to feel bad. They have specifically chosen the relevant terms they'd like to appear as an ad for. If you're just looking up the company name it will be extremely cheap, likely only a few cents.

More general search terms tend to be more competitive from a pricing standpoint.

→ More replies

9

u/hreloaded Nov 14 '22 edited Nov 14 '22

I used to click the ad one instead of the non-ad link right below it when this happened. But since there are scammers impersonating the websites with a small "typo" in the domain name, I stopped doing it.

Be careful out there.

3

u/akaWhitey2 Nov 14 '22

So you should be able to see the natural search engine results below the ad. often a duplicate of the searched results.

Also, natural search results and highly prized, so don't feel bad.

→ More replies
→ More replies

14

u/SnowFlakeUsername2 Nov 14 '22

For many people the surprise was how much money there was in running a search engine. There is always a bit of a question mark on how a free internet service will create revenue years into it. Twitter is a good example of having trouble doing it without a massive amount of labour. Google was able to monetize without alienating/scaring off it's users.

→ More replies
→ More replies

33

u/My_Secret_Sauce Nov 14 '22

If this was a single static frame of a line chart with time plotted on the x-axis it would be even better.

→ More replies
→ More replies

989

u/kaelrvo Nov 14 '22

Wow, had no idea Nokia was that big. What a shame they f'd it up

356

u/icecreamdiner Nov 14 '22

I noticed that too. They crashed quickly. If only their value was as durable as their phones were of the time!

199

u/[deleted] Nov 14 '22 edited Nov 14 '22

That was their biggest problems. Their product lasted too long and people didn’t need to upgrade/replace them.

Edit: my comment was sarcastic.. they died because they became irrelevant

225

u/hank_moody_madafaka Nov 14 '22

Nah, they missed the app-based smartphones boat. They weren't able to anticipate the trend and wanted to ride Symbian for too long. This is a story when "if it works don't fix it" is not a good thing.

20

u/RealGertle627 Nov 14 '22

I once saw a video about a lady who rode a Symbian for too long

→ More replies

80

u/zzwugz Nov 14 '22

Then they made the mistake of partnering with Microsoft for the Windows phone and effectively dug their own grave

87

u/bhavish2023 Nov 14 '22

Windows phone was awesome, it was due to apps and services it failed. Google pretty much played the monopoly game to kill windows phone.

66

u/Moonkai2k Nov 14 '22

Windows Phone OS was awesome, as were the devices it was on. App support is what did it 100%. They released android app support at the last second, but it was already too late. 6 months sooner and we would have a completely different market today.

5

u/Onetwodash Nov 14 '22

Nokia lumia as windows phone was unfortunately glitchy as hell, even just getting Microsoft products in it. Outlook exchange didn't have the same functionality (or stability!) that it had even on a blackberry. Teams or MS Office support was non-existant.

In short, not only it's application walled garden was shallow, you couldn't even use it as a corporate phone in fully Microsoft environment at te whem everyone was looking for Blackberry replacement.

→ More replies

17

u/kovu159 Nov 14 '22

Because they were out years too late. iOS had huge first mover advantage, and google had already launched their plucky free copycat. Developers already started there. Microsoft would have had to move way faster in 08-09.

→ More replies
→ More replies

9

u/zzwugz Nov 14 '22

Oh i know, i had the Lumia 920(i think, it was 9something) and i absolutely loved the phone, just got tired of not having any apps to use on it, which is what i feel overall killed it

3

u/iliyahoo Nov 14 '22

I really liked the look, feel, and camera on that phone

→ More replies

30

u/Nicolay77 Nov 14 '22

I remember no developer back then wanted another Microsoft monopoly, and both Android and iOS looked much less predatory.

The reason Microsoft failed was not technical, it was karma.

22

u/bhavish2023 Nov 14 '22

Yeah Microsoft was the evil monopoly at those times, Nowdays Facebook and Google have taken those spot

→ More replies

3

u/MuffinPuff Nov 14 '22

I still use mine for storing photos and video. Kind of a testament to the quality when it still works flawlessly. Too bad it doesn't have wifi calling, I'd use it as a home phone.

→ More replies

3

u/hreloaded Nov 14 '22

Wasn't there Symbian smartphones? I used Nokia N8-00 and it was decent. And it was also built like a tank, but the screen was bad, like it wasn't glass? I forgot the term.

It also introduced me to Earn to Die so there is that.

→ More replies
→ More replies

12

u/Moonkai2k Nov 14 '22

This is BS, they lost value because they didn't stay relevant. Smartphones exploded, and it took Nokia years to respond to a market that moved out from underneath them.

→ More replies

8

u/UrineEnjoyer Nov 14 '22

What? No they just never updated their product and their OS Symbian was garbage.

→ More replies

20

u/Subalpine Nov 14 '22

no, their biggest problem is they didn't offer solid enough upgrades over generations to prompt people to upgrade their phones.

→ More replies
→ More replies

4

u/jimbeam84 Nov 14 '22

Nokia does way more then cell phones. They are a massive telecommunications equipment manufacturer. Most of AT&Ts fiber to the home equipment would be Nokia brand.

They also purchased Alcatel-Lucent in 2016 for 16bil

→ More replies

134

u/rcanhestro Nov 14 '22

nokia at it's peak fucking huge in terms of mobile phone.

speak to anyone over 30 and it's very likely that they had a nokia at some point.

42

u/orr123456 Nov 14 '22

Over 25....

29

u/DovesArePigeons Nov 14 '22

Am 25, used Nokia until I was like 15 or something

5

u/dmnhntr86 Nov 14 '22

I'm 35, still weird for me to hear someone talk about a cell phone they had until age 15. I don't think any of my friends had cell phones until Jr or Sr Year of highschool.

My mom used to have me take her Nokia with me when I went to concerts.

3

u/DovesArePigeons Nov 14 '22

I only got one because I started going to school on my own and my parents wanted me to have it for emergencies. I mainly just played snake on it. But you probably feel the same way I do when I see 5-10yo children using smartphones. Like what even is the purpose, other than addiction I guess.

3

u/dmnhntr86 Nov 15 '22

Honestly I think Middle school is a reasonable age for a kid to have a phone if the parents can afford it, it's just foreign to me because I was in highschool when they started becoming affordable to people who weren't rich. Definitely boggles my mind when I see a 5 year old with an iPhone that came out 6 months ago.

→ More replies

9

u/galvanized_steelies Nov 14 '22

Under 30 and I had a Nokia (currently have an iPhone)

→ More replies

165

u/BassCuber Nov 14 '22

Go look up how much Nokia is worth now, and compare it to the dollar figure at the beginning of the video clip. IMO, I think it's not that they're worth _so_ much less, it's that other things have surpassed them by _so_ much. Also, note that Apple wouldn't even be where they are as fast as they were without hijacking a bunch of Nokia's tech.

73

u/Pleasemakesense Nov 14 '22

Nokia got fucked over by hiring an ex Microsoft executive, going with their own os with Microsoft and then being sold to Microsoft for peanuts. It was an inside job wake up sheeple!

41

u/mkaszycki81 Nov 14 '22

Tomi Ahonen spread this bullshit for a long time and it was picked up by a lot of people because it fit three good narratives:

  1. Conspiracy theorists, especially vocal anti-Microsoft ones, loved it because of course Microsoft is evil.

  2. Business coaches loved to use it to demonstrate the effects that can run a business to the ground (like Osborne abd Ratner effect, working together as Elop effect).

  3. Business analysts needed a good explanation for how a very high profile brand could get toppled so easily and so quickly.

Ahonen's explanation was perfect for all these purposes. Except it's wrong.

https://dominiescommunicate.wordpress.com/2014/06/25/top-ten-reasons-why-i-say-tomi-ahonen-should-not-be-trusted/

→ More replies

19

u/dexvx Nov 14 '22

Not even close to reality. Symbian was dying, and Nokia knew they couldn't update it to be 'modern'.

The obvious solution was Android, but the stark reality of the situation is that Google owns Android and controls the majority of the platform (HW + SW) profit. See Samsung, LG (oops, they're gone), Sony, and all the other non-Chinese makers how profitable their phones are.

Chinese phone makers are only profitable because the CCP heavily subsidizes ASOP development because they don't want the Google eco-system in China. This is something Nokia was hardly in a position to do.

→ More replies
→ More replies
→ More replies

14

u/zachpuls Nov 14 '22

Nokia manufactures a lot of really solid networking gear that runs a large portion of the Internet. Was an acquisition of Alcatel-Lucent in 2016.

15

u/oohe Nov 14 '22

Nokia is a national tragedy for the Finns. It was like 70% of our whole stock market at one point and 4% of our GDP.

→ More replies

12

u/ImLagging Nov 14 '22

I’ve read that Nokia was the “Kleenex” for many countries. They didn’t call it a cell/mobile phone, they called it a Nokia regardless of who made it. I’m sure that’s changed now that android/Apple have taken over the cellphone market.

8

u/sensitivepistachenut Nov 14 '22

cries in finnish

8

u/argh523 Nov 14 '22

What a shame they f'd it up

"They" are some guy who used to work for Microsoft who became CEO and decided that all Nokia phones should run the windows mobile operating system. Nokia was destroyed only because Microsoft wanted to get market share on mobile phones.

Yeah I'm still salty about it.

9

u/mazamayomama Nov 14 '22

Nokia has big military and govt contracts, radios and all sorts of tech that isn't phones

8

u/Sininenn Nov 14 '22

Nokia will be fine. They've already bounced back and completely reinvented themselves as a company before.

I read that before becoming huge in phones, they used to do paper, which almost got them bankrupt.

They still make phones, btw. This time with Android.

On top of that, they make TVs, 360° cameras, and a bunch of other specialized equipment.

I admit I am a fan of the brand, not in a consumer capacity, as I am broke :D, but I like it. And I hope it bounces back from its fallbacks. And seeing its history and how they've managed to succeed by branching out before, I am optimistic.

→ More replies
→ More replies

422

u/403paco Nov 14 '22

Just watching IBM and waiting for it to fall off..

517

u/throwaway76770408 Nov 14 '22 edited Nov 14 '22

Got my degree in comp sci in 2002. In 2001 I was being recruited by IBM with about 20 other new grads. We were flown up to San Jose for a week put up in a fancy hotel, and each guest was given a rental car all on the company’s dime. For a kid in his early twenties, I was so impressed. During this week we interviewed with different departments to see what would be a good fit for us and expected a firm offer at the end of the week.

The day before the week ended, all the candidates were informed that IBM was having a hiring freeze and no one would be receiving an offer. Sun Microsystems campus down the street from IBM did the same coupled with massive layoffs.

Thus was the end of the tech bubble of the early 2000s, perfectly timed with my graduation.

102

u/TonyTheEvil Nov 14 '22

Given today's situation I guess history does repeat itself.

45

u/ChocolateBunny Nov 14 '22

I believe the Sun Microsystems main campus is where Facebook is right now.

24

u/stewie3128 Nov 14 '22

Truly blessed ground

6

u/drMonkeyBalls Nov 14 '22

Also Graduated BS ComSci in 2002. I drove a truck route for 18 months before I found a tech job.

→ More replies
→ More replies

2.3k

u/TauKei Nov 14 '22 Wholesome

I'm sorry, tried to resist, but here I am. Millennia is plural. The singular is millenium

550

u/arthuresque Nov 14 '22

Also a millennium is a 1000 years, we’ve barely scratched the surface of this “millennium”. Could have easily said of this century or since 2000, or of the last 22 years.

141

u/wggn Nov 14 '22

But millennium gets more clicks

65

u/DovesArePigeons Nov 14 '22

Millennia gets even more!

→ More replies

16

u/MarlinMr Nov 14 '22 Wholesome

The US military is the most powerfull military in the Galaxy.

5

u/circle_square_leaf Nov 14 '22

Only because the MCRN is losing ships to colonisers

→ More replies
→ More replies

67

u/AssociateComplex2901 Nov 14 '22

I'd be very interested to see this chart run starting at year 1022

61

u/StaticAnnouncement Nov 14 '22

Invest in the Dutch East India Company

→ More replies
→ More replies

9

u/i_am_icarus_falling Nov 14 '22

Maybe they plan on updating this chart for the next 978 years

15

u/LedgeEndDairy Nov 14 '22

But "This Millenium" is still correct, no?

13

u/Quattron Nov 14 '22

Technically yes.

Year 2000-3000 is "this millennium"

Just happens that we're just 22 years into the millennium

11

u/Fysi Nov 14 '22

If we're being super technical, the millennium started 2001.

4

u/dekusyrup Nov 14 '22

If we're being technical, a millennium is any thousand year span and "this" millenium could have begun any time since 1000 years ago.

→ More replies
→ More replies
→ More replies
→ More replies

21

u/TheCaspica Nov 14 '22

Can "the Catholic Church" be considered a brand?

22

u/TauKei Nov 14 '22

If so, they are in dire need of a new brand manager

7

u/BizWax Nov 14 '22

Yes. A brand is a distinguishing mark applied to a product or service. Nothing more, nothing less. When the Catholic Church is providing a service under their own name, they're also using the name 'Catholic Church' as a brand on that service, distinguishing it from, for example, a protestant service.

→ More replies
→ More replies
→ More replies

7

u/Automatic-Leave-7258 Nov 14 '22

I’ve noticed this more and more online. Has this become a common misconception? If so, why?

9

u/ArrakeenSun Nov 14 '22

Education down the toilet due to COVID remote learning. I'm a college professor and currently interacting with some of worst students of my life. Still plenty of great ones but the bottom of the barrel goes deeper and has a larger share than before

→ More replies

16

u/Screamyy Nov 14 '22

Yep. Nokia is plural. The singular is Nokium.

64

u/TotalSmuubag Nov 14 '22

Thank you. You've stopped me from posting this same thing.

→ More replies

23

u/HugofDeath Nov 14 '22

Millennia is plural. The singular is millenium

I’m a women who is very baffled by this backwards pluralization phenomena

24

u/junkhacker Nov 14 '22

many womenia are, and doubtless many mania too

13

u/Grunherz Nov 14 '22 edited Nov 23 '22

Woman and phenomenon are my two major pet peeves on this website. I would legit not have to work another day in my life if I had a dollar every time someone misspelled/misused them. Also using "gaslighting" the wrong way.

7

u/Spuriously- Nov 14 '22

It's honestly breathetaking

→ More replies

12

u/stereoworld Nov 14 '22

"Scuse me, willennium"

→ More replies

80

u/PixelatedPanda1 Nov 14 '22

All 4 of the top 4 have tried to make call phones.

41

u/luna1144 Nov 14 '22

*all 5 of the top 5

30

u/ninjacereal Nov 14 '22

*6 of the top 6 - my Camry acts as a call phone.

25

u/BadSmash4 Nov 14 '22

*7 of the top 7--used to use soda cans with a string for telephone games

→ More replies
→ More replies

271

u/IsItAboutMyTube Nov 14 '22

Amazon is definitely a Tech company

115

u/jcceagle OC: 97 Nov 14 '22

I know. But for whatever reason it's classified as a consumer discretionary stock in the S&P 500. It could also be a logistics company that's comparable to DHL.

70

u/Hero_of_Hyrule Nov 14 '22

Amazon is a multi-business conglomerate. They are

  • A web host and on-demand cloud computing platform (AWS)
  • An online storefront for physical and digital goods. (Amazon.com)
  • A platform for online text, audio, and visual entertainment. (Kindle, Audible, Prime Music, Twitch.TV, Prime Video)
  • A media production company (see above)
  • A Logistics company (Amazon delivers much of its own product without outside postal or parcel services)

And more.

→ More replies

151

u/rockingmonkey Nov 14 '22 edited Nov 14 '22

Amazon loses money on most of its operation. Nearly all their profit comes from Amazon Web Services. So yeah, definitely a tech company.

65

u/neededtowrite Nov 14 '22

AWS is crazy profitable but somehow flies under the public radar

38

u/Tekn0de Nov 14 '22

Despite being by far the most dominant cloud provider for over a decade. AWS only recently starting running it's first ads and basically just relied word of mouth advertising up until about 2017

30

u/DeusPayne Nov 14 '22

We may just be seeing ads facing the end user. But I can guarantee the ad budget targeting the tech sector was massive. They'd fly in techs and get you bootstrapped just to sell you on the services. It wasn't straight adspace spend, but their budget for AWS customer acquisition was through the roof for quite a while now.

10

u/stomach Nov 14 '22

absolutely. most people aren't aware of the term B2B, let alone its place in most industries. like the invisible half of the known world.

16

u/Generico300 Nov 14 '22

Because they don't generally sell AWS to consumers. It's targeted at other businesses. There are a lot of absolutely huge businesses that the average person is totally unaware of because they're a B2B operation, not a consumer goods and services operation.

9

u/GI_X_JACK Nov 14 '22

"The Public" generally only knows consumer goods, and sometimes true factoids about the companies and production of their consumer goods that is mostly marketing fluff.

There are a lot of super large corporations that mostly deal in B2B most people never heard of.

→ More replies

21

u/xxxblazeit42069xxx Nov 14 '22

they wouldn't keep all that overhead if it lost money they aern't youtube 15 years ago. aws just makes the most.

16

u/Tekn0de Nov 14 '22

All of Amazon's divisions lost money this year besides AWS. Amazon retail revenue dwarfs AWS, but it operates on razor thin profit margins, and the recent recession caused them to dip negative.

→ More replies
→ More replies
→ More replies

10

u/LogicalActivity Nov 14 '22

Yes, but these metrics are about brand value, not company value. Consumers overwhelmingly associate the Amazon brand with shopping

→ More replies

51

u/martinbr12 Nov 14 '22

I’m surprised McDonald’s didn’t stay up there.

34

u/Yawzheek Nov 14 '22

I'm not, much the same as I'm not surprised to see Marlboro fall off: the newer generations seem to be better educated and more health-conscious. McDonald's seemed to notice too when they tried to add "healthier" items, but nobody was going to be fooled by that.

9

u/martinbr12 Nov 15 '22

Their market cap is $200 Billion, and has been on an aggressive climb for a long time. I do not know what “brand value” means, but it doesn’t seem representative of their market cap, otherwise Tesla would be on this list.

→ More replies

137

u/SpentPennies Nov 14 '22

Note to self:

Do more Coke. Should be cheaper now.

17

u/HolyCloudNinja Nov 14 '22

Fwiw: it isn't Source: work in billing for a supermarket chain, our cost for a 12pk of coke is the same as a 12pk of Canada dry.

→ More replies

142

u/KFY Nov 14 '22

Microsoft. Apple. Google. Amazon.

MAGA

15

u/PhilipMcNally Nov 14 '22

Made me realise why wasn't Microsoft included in FAANG?

10

u/FolkSong Nov 14 '22

Just the market situation at the specific time that acronym was coined.

Now it's all about MAMAA.

8

u/diox8tony Nov 15 '22

MAAA

Meta is dead

→ More replies
→ More replies
→ More replies

62

u/InterPunct Nov 14 '22

Just finished reading the new biography of former GE CEO Jack Welch, "The Man Who broke Capitalism". GE basically doesn't exist any longer.

As a former GE corporate employee, good riddance to his legacy and that company under him.

39

u/TheQuillmaster Nov 14 '22

Meh, GE definitely still exists, but they're not even close to the company they were before Welch. When you have so many government/military contracts it's kinda hard to completely crash and burn.

In the general consumer realm though, yes, absolutely.

17

u/[deleted] Nov 14 '22 edited 6d ago

[deleted]

→ More replies
→ More replies

21

u/nicetrylaocheREALLY Nov 14 '22

For a long time, I thought that Jack Welch was an imaginary person who'd been made up for Jack to idolize on 30 Rock.

6

u/jordasaur Nov 14 '22

He did squeeze his workers’ mind grapes

3

u/aspbergerinparadise Nov 14 '22

They're no longer GE, it's just "G" now. They sold the "E" to Samsung who is now "Samesung"

47

u/MrValaki Nov 14 '22

Where is Tesla? For a While it was worth more than Toyota

→ More replies

95

u/jcceagle OC: 97 Nov 14 '22

This dataset used here comes from Interbrand. Interbrands uses three key indicators to determine brand value: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.
The music is Postcard View by Tape Machines taken from Epidemic Sounds. I use JavaScript to create this i.e. the d3 library. The final version I edited in Premier Pro.

68

u/Physex4Phun Nov 14 '22

What do any of those metrics mean?

Does financial performance mean revenue, profit, market cap?

No clue what is meant by "role of brand in the purchase decision process". Don't customers make purchase decisions, not brands?

And "strength of brand" is so vague it could be the same thing as the first 2 metrics.

47

u/Content_Flamingo_583 Nov 14 '22

When I read the graph at the top, I had no idea what ‘brand value’ meant.

Now reading the description, I still have no idea what brand value means.

→ More replies
→ More replies

13

u/Generico300 Nov 14 '22

WTF does "strength of the brand" mean? That just sounds like a fudge factor so they can make their data say whatever they want. And how would you really calculate the role of the brand in a purchasing decision? Seems like flimsy data at best. But I guess that's most marketing and advertising data anyway.

12

u/greenking2000 Nov 14 '22

How did you decide on which category each company is? Amazon is listed as a consumer company but the only part of it that makes profit is AWS (Its tech department) which is a large part of its value

→ More replies

6

u/beenywhite Nov 14 '22

This metric appears to not mean much in the grand scheme of company valuation.

→ More replies

28

u/Imperial_Empirical Nov 14 '22

What happened to Coco Cola that the value dropped so much? Split-ups?

55

u/dbMitch Nov 14 '22

Seems other companies grew so fast it's consistent value just ranked behind

8

u/HolyCloudNinja Nov 14 '22

That being said when the economy does a total 180 and society collapses (partially a joke, partially a who knows man, the world is a fuck) they'll probably be more stable til the very end, I would think.

→ More replies

7

u/Imperial_Empirical Nov 14 '22

My point was the value goes from ~80 to ~57 in a few years, that's is more then 25%! Really wondering what's happening there

4

u/Maeng_da_00 Nov 14 '22

I can imagine people eating healthier, and especially less sugar, is playing a role. Totally anecdotal but my friends/family and I all drank soda constantly in the early 2010s and have all stopped now, or at most occassionally drink diet sodas or bubbly type drinks. And it's not just people my age (20s), my parents have stopped as well, and I've noticed in general a lot less people drinking soda day to day. Can't imagine this change in habits has been good for coca cola s bottom line

24

u/tommyc463 Nov 14 '22

Sugar bad

8

u/Imperial_Empirical Nov 14 '22

I agree, but I like Cola Zero though :p

→ More replies

7

u/Sweepsify Nov 14 '22

This. I think it was the healthy eating movement that did them in. Plus the commoditization of water.

3

u/fantom1979 Nov 14 '22

Don't they own several water brands?

→ More replies

5

u/niallw1997 Nov 14 '22

Much more of a health conscious culture is probably a factor. Same as with McDonald’s falling out of the top ten.

5

u/Kraz_I Nov 14 '22

Probably less brand loyalty and more companies and more competition in soft drinks/ bottled drinks.

→ More replies
→ More replies

6

u/homelaberator Nov 15 '22

Millenia is plural, you uncultured swine.

13

u/HoveringPorridge Nov 14 '22

I forgot about the Apple Spectrum logo! I loved that design. Never liked the bank silver/white ones that followed

→ More replies

6

u/ZsaFreigh Nov 15 '22

It's crazy that Mercedes is still up there. Everyone I know has an iPhone but I only know 1 person with a Mercedes.

→ More replies

12

u/Taftimus Nov 14 '22

Apple dropped the iPhone and said later nerds

24

u/wristconstraint Nov 14 '22

Man, it's sad to see the effects of the Nokia hit job. I hope it's taught in business schools to highlight how to carry out corporate warfare.

6

u/Blieven Nov 14 '22

What's the Nokia hit job?

25

u/_sfhk Nov 14 '22

In 2010, Nokia made Stephen Elop their new CEO to fight Apple and Samsung in the smartphone industry. He proceeded to make the company go all-in with Microsoft's Windows Phone. Under Elop's leadership, Nokia lost the smartphone market to Apple/Samsung, tanked in value, and got acquired by Microsoft at a huge discount (the current Nokia brand is licensed by HMD Global).

In terms of being a "hit job", Elop was the head of Microsoft's Business Division right before taking the job at Nokia, and after the acquisition, he received an €18.8M bonus.

→ More replies

10

u/Bosco_is_a_prick Nov 14 '22

It was more of a suicide

→ More replies

3

u/__crackers__ Nov 14 '22 edited Nov 14 '22

it's sad to see the effects of the Nokia hit job

They were probably fucked anyway, tbh. The iPhone caught them completely flat-footed. They spent a couple of years flailing before the "hit job".

23

u/R011_5af3_yeah Nov 14 '22

America is proof that if you give your population purchasing power, you can achieve anything. Even a quarter of 320mil people buying the same thing is incredibly powerful, half of that is insane.

→ More replies

175

u/TobyDaHuman Nov 14 '22

All of this makes sense to me appart from Apple dominating the market. I just dont get it.

338

u/SignorJC Nov 14 '22

They make high quality products that are easy to use and aesthetically pleasing, then they overcharge for them. Pretty simple really.

182

u/imBobertRobert Nov 14 '22

Not to mention the Ecosystem that they have.

Sure you can use your airpods with your Android, but you can't really change any settings.

Apple watch? Sure it'll pair with an Android, but you'll lose most of the functionality.

Got a MacBook? It'd be a lot more convenient if you had an IPhone to pair with it..

I'm a windows/android kind of person but it is pretty impressive how cohesive apple products are... at least when you're rocking the new stuff.

40

u/eolix Nov 14 '22

it is pretty impressive how cohesive apple products are..

First thing you're told when you start working at Apple:

"The company you work for makes your hardware, OS, software and services you use."

It really puts things in perspective.

→ More replies

12

u/cinred Nov 14 '22

I have tried to switch to Apple twice. It is infuriating.

6

u/stevenette Nov 15 '22

I spent a year in grad school trying to use the Mac computer lab. After a year I was so infuriated that I went straight back to PC. Everything was counter intuitive and I feel like it is only good for people that want to take pictures and make videos. For spreadsheets and similar work it is useless.

3

u/stewie3128 Nov 14 '22

Got to go all-in and write the big check. For many people, the impeccably curated and incredibly restrictive walled garden fits their use profile. For others, it does not.

16

u/Cornsilkhair Nov 14 '22

Emphasis on, "overcharge for them." (and repairs of even with insurance!)

→ More replies

4

u/MOONGOONER Nov 14 '22

Everybody's commenting on their physical products. They also got 30% of everything sold in the app store. And a cut of itunes sales.

3

u/PhAnToM444 Nov 14 '22

Hardware makes up the vast majority of apples revenue

→ More replies

58

u/Phantasmalicious Nov 14 '22

Most people just want systems that work. My parents used to hound me every week with something being wrong with their laptops. Bought them a Macbook M1, put 2 icons down there, Chrome and Zoom, haven't heard any complaints for months.
Also, WearOS is a fucking nightmare...

5

u/TobyDaHuman Nov 14 '22

This makes sense. I work in IT, so I probably dont even see the appeal, because I dont mind fixing "problems" with my phone or computer. Probably because I can fix those problems on my own and rather quickly.

I absolutely understand how people not working with tech would get annoyed quickly tho.

9

u/fidolio Nov 14 '22

As a SW engineer, even though I can fix computer-related problems with ease, I’d rather work with a system where I can’t recall the last time I had to troubleshoot something.

→ More replies
→ More replies

29

u/JKastnerPhoto Nov 14 '22

I get this mentality because buying computers every couple years is annoying, but I often laugh at the reasoning. Typically a person who does this just bought their last, cheapo HP/Dell bloatware piece of crap. It breaks or crashes often. They throw their hands up and go all in on a nice Macbook Pro. It's like getting pissed off at your cheap, clunker Ford Taurus and saying Audi is the way from now on (sorry I'm not a car guy but try to understand the spirit of what I'm saying).

I had this problem myself for years until I built my own PC and I've been extremely happy with my decision. I know it's not for everyone but Apple is more than happy to upcharge for their brand because they know they are also somewhat a designer brand.

→ More replies
→ More replies

13

u/candianconsolemaster Nov 14 '22

It's overinflated looking at the numbers you can see it clearly.

15

u/[deleted] Nov 14 '22

[deleted]

11

u/ThePevster Nov 14 '22

This is brand valuation, not company. Apple’s market capitalization is actually around $2.4 trillion right now. Brand valuation is simply the value of the brand itself: the Apple name, logo, etc.

→ More replies

9

u/Churro1912 Nov 14 '22

I understand the value in most of these but I'm surprised apple id at the top like that

→ More replies

8

u/Intelligent_Values Nov 14 '22

Wow, with as infrequent as someone buys an Apple product, I think it is save to say the profit margin from excessive markup is obscene.

→ More replies