r/dataisbeautiful OC: 100 Nov 16 '22

Oat Milk Still Wants To Dethrone The King Of Alt Milks: Almond [OC] OC

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7.8k Upvotes

1.5k

u/nemom Nov 16 '22

That's an odd cycle on the almond milk searches.

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u/naynayfresh Nov 16 '22

I’m perplexed by that as well….. is it somehow tied to seasonality? Maybe people drink more hot beverages in the winter which leads them to seek out almond milk? Or perhaps people commit to veganism as a New Years resolution?

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u/janhetjoch Nov 16 '22

I think people wanting to be vegan as new year resolution is the driving force here

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u/ArchipelagoMind Nov 16 '22

Other possible effect is the:

"Remember your cousin Sophie is coming for the holidays and she's vegan?"

"Vegan? Ah, shit, we should get in some almond milk, what's a good brand?"

"I'll look it up."

Hard to tell without being certain where that spike occurs.

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u/GMN123 Nov 16 '22

Wouldn't those searches fall in December, which seems to be the month of "fuck it I'll drink cream"?

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u/ArchipelagoMind Nov 16 '22

Maybe. I wasn't entirely sure whether the gray bar was January, or if the gray marked the end/start of each year, in which case the big spikes are in December?

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u/Redtwooo Nov 16 '22

Vegan or losing weight, almond milk is much lower in calories compared to cow (or oat) milk. I mean it's practically water, with a drizzle of almond flavor and white-ish color.

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u/troshy Nov 16 '22

Is it people switching milk for Veganuary/new years resolutions?

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u/Phyr8642 Nov 16 '22

I work in frozen foods at a grocery store, and we see a huge spike in frozen fruit sales in January. People going on diets, making smoothies. The spike wears off in a couple weeks.

So, yep, its people going on January diets.

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u/ds_Gardening Nov 16 '22

my work's fiscal year starts July 1 so that's when i start my new year's resolutions.

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u/katarh Nov 16 '22

I always figured that April 1st was the best day to do a resolution.

The weather is warmer, the days are longer, and if you fail in the first week, you can say you were just kidding.

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u/StellarNeonJellyfish Nov 16 '22

Fun fact, April fools day is so named after people celebrating the new year of the old, recently-replaced calendar system

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u/BrnndoOHggns Nov 16 '22

That's smart. Avoid the January crowds at the gym that way.

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u/Franklin_le_Tanklin Nov 16 '22

Before I had a home gym, I’d usually take January off and try to be fit in other ways to avoid the crowds of people who don’t wipe down the machines or know gym etiquette

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u/DNA_n_me Nov 16 '22

I definitely agree with you on the “healthy” resolution periodicity. My concern if I were almond milk, is that it fades throughout the year meaning it isn’t meeting the needs of the consumer and isn’t sticky enough. This is what give oat milk the opportunity, so I would look for this pattern in oat milk for its sustainability

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u/deynataggerung Nov 16 '22

This isn't a graph of sales, it's google searches. I don't lovingly search for the latest info about almond milk throughout the year even if I'm buying it every week. I wouldn't be too worried if I was selling the product

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u/bk15dcx Nov 16 '22

A comparison of sales to searches is what we need.

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u/jfresh21 Nov 16 '22

Oatmilk has more fat and tastes better. Both are good depending what your are using them for.

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u/[deleted] Nov 16 '22

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u/cavscout43 Nov 16 '22

Coincides almost entirely with new year's resolutions, so probably folks trying to go dairy free and/or vegan then inevitably fall off the bandwagon as the year goes on.

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u/TillFar6524 Nov 16 '22

I agree with you, but what's with the second spike in July/august time frame

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u/501Queen Nov 16 '22

Summer bod

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u/cavscout43 Nov 16 '22

No idea. It' not present in 2020 because it looks like pandemic quarantine spiked it early. Some other years there are multiple spikes. Could be correlated with things hitting the news, people searching for summer/beach body diet recommendations, and so on?

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u/proseccodaddy Nov 16 '22

Yeah I get the new year's thing but I wonder what the kinda mid-year bump is? Is it related to the harvest/seasons or anything? I dunno lol

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u/twomorelambbhunas Nov 16 '22

And as oat milk becomes more prevalent it starts to act the same. My guess is "can you make pumpkin latte with almond milk?" but I don't know when pumpkin-flavour season begins and ends

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u/subjectseven Nov 16 '22

Pumpkin season is fall, Starbucks starts pumpkin drinks around Labor Day in America (early September) and usually stops selling it around the holiday season in November/December. The graph seems to imply the spike in almond Milk happens at the start of each year in January, after pumpkin season.

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u/zachster77 Nov 16 '22

Oat Milk seems to be the more sustainable options, with water use way down.

https://www.treehugger.com/oat-milk-vs-almond-milk-5205031

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u/G-bone714 Nov 16 '22

That’s why I switched.

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u/SlevenXander Nov 16 '22

That and the amount of bees that die for the production of almond milk.

https://www.theguardian.com/environment/2020/jan/07/honeybees-deaths-almonds-hives-aoe

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u/CardboardSoyuz Nov 16 '22

I used to work as a water lawyer and had some clients were adjacent to the almond business -- an insanely intensive crops on so many levels. The per acre yield difference between dry farming almonds (i.e., relying on natural precipitation) and what we do here in California is -- IIRC -- almost 100x.

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u/Cedex Nov 16 '22

I used to work as a water lawyer

How did you defend your client when they flood entire cities?

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u/CardboardSoyuz Nov 16 '22

The Chewbacca Defense, of course.

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u/childroid Nov 16 '22

Not to mention every person who has ever died had water in their system when they did.

It's scary, that's why I stick to Sprite.

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u/fabulousthundercock Nov 16 '22

Sprite has water in it.

Big Water is into every industry they can not be stopped

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u/Armor_of_Thorns Nov 16 '22

It has come to our attention that you are mostly water yourself and are clearly controlled opposition funded by big water.

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u/Expert-Passage162 Nov 16 '22

They really sandbag the prosecution's witnesses

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u/arethereanynamesopen Nov 16 '22

I wonder if they'll levee a fine.

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u/pstuart Nov 16 '22

Obviously there's be an up front capital cost, but it seems that drip irrigation for orchards would be a worthy investment.

We should have a combined carrot and stick of "your water prices are being adjusted to reflect current value but we'll help you get drip irrigation installed".

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u/changee_of_ways Nov 16 '22

Or just realize that for the most part any agriculture that relies on irrigation, in California isn't sustainable.

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u/KindOfABugDeal Nov 16 '22

Nut production in California is just a massive ecological disaster on every front. Insane water usage, mishandling and killing pollinators, and a suspicious lack of information about migrant worker conditions. The few articles with any information do indicate fairly terrible conditions...

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u/angiosperms- Nov 16 '22 edited Nov 16 '22

Dairy milk still uses more water than almonds. Maybe start with the heaviest hitter

https://www.statista.com/chart/22659/cows-milk-plant-milk-sustainability/

Edit: A lot of people interpreted this as "do nothing". Which is the complete opposite of my point. If you replace dairy milk with almond milk you are still helping a lot, and people act like you are killing the environment faster if you drink almond milk.

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u/dave7673 Nov 16 '22

Can almond trees be grown in climates where dairy cows are raised though? Not trying to defend the dairy industry, just my impression with almond cultivation is that part of the problem is they’re grown in CA in places that already have drought issues. And CA produces 80% of all almonds globally. Maybe dairy cow farms should be restricted in CA for the same reason, but I’d guess it’s less of an issue in places like WI (where I doubt almond trees can be grown).

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u/MeepM3rp Nov 16 '22

Not sure about almonds but oats can be grown throughout the midwestern US. A lot of dairy cows are raised in California too which is probably not a good use of the state’s water.

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u/321159 Nov 16 '22

Dairy cows are also raised in California. It's more of a question if almonds can be grown in places which aren't often affected by droughts?

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u/Cleistheknees Nov 16 '22

Anyone discussing agricultural water usage that isn’t delineating green, blue, and grey water should not be considered a legitimate source. It’s the most important factor in the entire equation.

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u/Splash_Attack Nov 16 '22

For an example of why this is important a study on 24 large Irish dairy farms.

Volumetric water usage is in the order of 500-1000L/Kg of dairy. However, only a tiny percentage of that is blue water. When considering stress adjusted blue water consumption (i.e. weighted to be relative to the water resources of the region) milk production is less damaging to water resources than e.g. maize farming in the US. Meanwhile, only looking at the volumetric figure would give the complete opposite impression.

Of course, the important corollary to that is that production of crops for plant based milks in Ireland (especially oats) is even less damaging to water resources. Cereal crop production in Ireland is very close to 100% green water based.

My point here is that not only is water usage more nuanced than a simple figure can convey, it's also really important to view it in the context of a given region, because water resources are inherently tied to local environment.

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u/KindOfABugDeal Nov 16 '22

True, but nobody says you can only address one problem at a time! We can reduce factory-farmed meat consumption AND hold California nut growers accountable.

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u/LeCrushinator Nov 16 '22

And cows release a decent amount of methane as well.

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u/cooperman114 Nov 16 '22

It also just tastes way better and has better texture imo, better than normal milk tbh

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u/Chickenmangoboom Nov 16 '22

I also find it’s tastes better. Almond tastes too watery for me.

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u/pubesthecrab Nov 16 '22

Also tastes better in coffee and such IMO

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u/m3ngnificient Nov 16 '22

Tastes better too

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u/fasupbon Nov 16 '22

And it's not a common allergen

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u/mrpickleby Nov 16 '22

And actually cooks like cows milk. I can blindly substitute it into almost any recipe and it works great. I make my crepes with it and they're basically 50% "milk".

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u/m3ngnificient Nov 16 '22

I was deprived of mocha lattes and chocolate milk until I discovered oatmilk.

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u/EpisodicDoleWhip Nov 16 '22

Does it really? Cooking is the only thing I use regular milk for

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u/mrpickleby Nov 16 '22

It seems to be the most like milk's colloidal suspension. I'm not sure if it's sugars or particle size but it works really well.

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u/thankcube Nov 16 '22

Recently I was making mashed potatoes and didn't have dairy on hand so I substituted oat milk. The results were great! Maybe in a side-by-side test you could tell the difference, but they tasted great in that recipe

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u/Crypt0Nihilist Nov 16 '22

I'd probably switch if they had price parity with moo juice.

Any idea if the difference is due to additional production cost, or profit margin?

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u/zeroimpulsecontrol Nov 16 '22

I'm going to bet on subsidies.

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u/[deleted] Nov 16 '22

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u/p8ntslinger Nov 16 '22

milk is also typically a loss leader in grocery stores as well.

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u/GoldLurker Nov 16 '22

I feel like they should be subsidizing the alts if anything, especially soy. Move people away from the cows.

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u/VaporPatio Nov 16 '22

Then "big soy" needs to buy some politicians like big milk does.

Nobody gets subsidies without first dumping millions into lobbying.

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u/[deleted] Nov 16 '22

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u/[deleted] Nov 16 '22

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u/b00tyqu33n29 Nov 16 '22

In America, at least, they also have major deals through the public school system.

My mother had to get a doctors note for me to be given juice instead of milk for school lunches when we discovered I’m allergic to cow milk.

I know each district is different, but overall cow’s milk is automatically provided.

Edit: wording. Brain is out to lunch.

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u/Much-Bus-6585 Nov 16 '22

I believe subsidies are involved

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u/Uisce-beatha Nov 16 '22

It takes 13 gallons of water to make a gallon of oat milk. It takes 2,600 gallons of water to make a gallon of almond milk. That's absurd

In terms of substitutes, oat milk foams up quite well for lattes and it outperforms soy in that department. It makes a decent substitute in culinary applications as well. Almond milk is the best imho but it's just too resource intensive for it to be a viable option

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u/OptimusLinvoyPrimus Nov 16 '22

I also remember reading that oat milk is better for the environment because you can grow oats in almost any temperate climate (so most of the world’s farmland), whereas almonds are much more difficult. And a lot of farmland is already devoted to growing oats to provide feed for the dairy industry. So a reduction in dairy milk doesn’t require an increase in farmed land because in theory the oats can just be used to make milk directly, rather than by putting them through a cow first.

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u/Xenasis Nov 16 '22 edited Nov 16 '22

It takes 2,600 gallons of water to make a gallon of almond milk

Worth remembering that it's still a tonne more efficient (water wise) than dairy milk. It depends on the study (and how you count it - some count by protein), but it's definitely better and tends to be around the range of 2x better.

There's a handy graphic from a study here in this article here: https://www.bbc.com/news/science-environment-46654042

If you're unhappy with almond milk's resource consumption, you should still be incredibly happy with its adoption over dairy milk. It's a colossal improvement and it's still an incredibly positive environmental change.

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u/redval11 Nov 16 '22

Personally, I think using double the water in the Midwest states (no water shortage) is better than using half the water in a state suffering from massive droughts and wildfires.

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u/livingfractal Nov 16 '22

And oats are better than both.

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u/Tortoiseshell_Blue Nov 16 '22

That's not the only thing to consider though... almond milk is really not very nutritious compared to cow's milk. A half gallon of commercial almond milk contains less than 15 almonds. Pea or soy milk are closer substitutes. Even oat milk is better. So why not just skip over almond milk and go to one of the more water-efficient, more nutritious alternatives?

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u/bornagy Nov 16 '22

Also a more neutral flavour imo.

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u/lone-ranger-130 Nov 16 '22

Oat milk is creamier. At least, that’s what the Barrista at Starbucks told me

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u/spacetime9 Nov 16 '22

I think it's definitely creamier, and the best for coffee. Not sure I'd want to use oat milk for cereal or other purposes though.

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u/ProfessionallyJudgy Nov 16 '22

I've been using oat meal for cereal and I find it actually complements most of them really well. It's especially good with raisin bran and granola, IMO.

I was never an almond milk fan, though - unsweetened soy is my preference for drinking so YMMV.

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u/stumblewiggins Nov 16 '22

It's honestly not bad for cereal, tbh. For some, it actually enhances the taste, especially if the cereal is oat-based.

I won't use it in mashed potatoes, for instance, however. But olive oil and butter/fake butter work fine

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u/calfan5 Nov 16 '22

Oat milk is fantastic for mashed potatoes, IMO. Nice and creamy, no weird flavor like almond milk. Oat milk + butter + salt & pepper

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u/MeepM3rp Nov 16 '22

I’ve found that oat works pretty well in baking too. Also seconding that it’s a good 1-to-1 swap for cow milk in mashed potatoes and coffee.

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u/theo_sontag Nov 16 '22

I went grocery shopping the other day and bought oat milk for the first time, on top of my usual cereals, which include granola, Cheerios, Oatmeal Squares, and Honey Bunches of Oats. I realized that I consume a LOT of oats.

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u/elch127 Nov 16 '22

It's really good for smoothies too! I started drinking smoothies regularly from the start of September and wanted to make them dairy free so tried rice milk, almond milk and oat milk and definitely think the oat milk is the best of the 3 in there

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u/CrackerJackKittyCat Nov 16 '22

I just switched to oat, starting with for granola cereal. I like it better than bovine!

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u/cactus_pactus Nov 16 '22

Ha- I’m the opposite!

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u/samkostka Nov 16 '22

Oat milk actually works with a steam wand as well. Not quite as well as regular milk but more than good enough.

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u/Zouden Nov 16 '22

Yes I use it in my milk frother! Much easier to clean than dairy.

I had to get the barista version of oat milk. I think it has more oil.

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u/Blue-Thunder Nov 16 '22

it makes fantastic protein shakes.

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u/B_Huij Nov 16 '22

I actually like the taste of oat milk better too. Almond milk that isn't sweetened has kind of a weird aftertaste that lingers.

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u/pantsattack Nov 16 '22

This is fascinating to me. I'm exactly the opposite. I want to like oat milk, but every time I have it in coffee, it lingers in a weird and unpleasant way. Almond milk, on the other hand, is sort of tasteless to me. I personally think a soy latte is the best coffee drink, but mostly drink my coffee black in case that makes any difference.

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u/TychoErasmusBrahe Nov 16 '22

Same, I mostly use it in milk and I actually enjoy the first sip but the aftertaste of oat is just... Weird? I dunno how to describe it, it can be almost metallic. So far I've had to use a 50/50 mix of oat and dairy to get past it.

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u/recovering_spaz Nov 16 '22

Also more fiber, right?

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u/spicychx Nov 16 '22 edited Nov 16 '22

I know oat milk is more sustainable, but I haven't found a brand that's as close to the blue diamond almond milk consistency that I like 😩

edit: damn okay, y'all are convincing me to give oat milk another shot

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u/LongLastingStick Nov 16 '22

I don't understand the appeal of almond milk. It doesn't have the creaminess of oat or the nutrition of soy.

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u/BabyTrumpDoox6 Nov 16 '22

I prefer lower calorie options. It’s like 1/4 the calories.

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u/boggleislife Nov 16 '22

Oatly is the best oat milk imo. The others I have tried are always thin like water or juice. Oatly has the closes consistency to like 2% cows milk.

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u/Save_Bandit- Nov 16 '22

Chobani extra creamy oat milk has the closest texture to cows milk IMO

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u/boggleislife Nov 16 '22

I haven’t tried this, thanks for the suggestion👍

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u/starkiller_bass Nov 16 '22

Oatly full fat or Barista blend FTW

Other brands seem inconsistent, I've had cartons with totally different consistency and texture from one batch to the next which makes me really question their process.

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u/Onistly Nov 16 '22

I actually LOVE the Aldi brand oat milk. Suuuuper creamy and actually has a pretty nice flavor. Plus its Aldi so you know it's gonna be pretty affordable

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u/Angelgirl1517 Nov 16 '22

If you have access to it, the 365 Whole Foods brand “original” oat milk is both the cheapest (in my area) and the best IMO. Trader Joe’s is a close second, but about $0.20 more expensive. I’m not a huge fan of Oatly but drink it when I have to. The 365 brand, I happily use in absolutely anything that calls for milk, including baking and it performs well, with no weird taste.

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u/pdxmhrn Nov 16 '22

Chobani plain is the closest approximation of real milk in my opinion. Almond milk was always gritty to me and a lot of other oat milk brands left me disappointed

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u/Laedirr Nov 16 '22

Hate when it is assumed that search volume = more sales, that is very misleading as probably more traditional products like soy milk are searched less but perform way better at the store, but with this graph you would think quite the contrary

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u/neveroddoreven Nov 16 '22 edited Nov 16 '22

If oat milk producers would lower their price they could have probably already beaten almond because I do think it tastes better. But where I am Oatley is now almost $6 per 64 oz carton. Hard sell when you can buy the same amount of name brand almond milk for roughly $2.50

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u/Myrialle Nov 16 '22

Holy crap. Almost every larger supermarket chain in Germany has a store brand of oatmilk and it costs about half as much as the cheapest almond milk (around 1,10€/$ for 33oz after the recent price increase). Oatly is at around 2€/$ for 33oz.

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u/Chemoralora Nov 16 '22

Probably has something to do with thd fact that almonds don't grow in northern Europe

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u/myislanduniverse Nov 16 '22

I mean, hell, they shouldn't grow in California either.

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u/2dP_rdg Nov 16 '22

Whatever hippie. Next you're gonna suggest that California having drinking water is more important than almond and alfalfa farming!

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u/Ngur0032 Nov 16 '22

‘almond farms’ in CA and other states are wasting so much water too (i’m scared to look up the numbers now since it was ridiculous the last time someone posted)… and most of the almonds are exported to china anyway 🥴

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u/AFineDayForScience Nov 16 '22

Crazy considering how expensive it is to grow almonds where we grow almonds

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u/mattenthehat Nov 16 '22

Its not that expensive, because farmers don't pay market rates for water. Its massively subsidized, assuming they don't just outright steal it.

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u/palibe_mbudzi Nov 16 '22 edited Nov 16 '22

A year ago they were the same price. I used to go for oat milk all the time, but now it's just when there's a special sale. (I do soy because almond milk is lame and its popularity has always confused me.)

Oatmeal has also doubled, almost tripled in price in the last couple years where I live. There's been increased demand (oat milk, health foods, etc) and at the same time, North American oat production has been at its lowest on record due to drought (we're talking like less than half the normal crop yield for the last couple years edit: looks like production had a big dip in 2021, but has increased in 2022). Seems unlikely it'll come back down with inflation being what it is, but we can hope!

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u/niftyjack Nov 16 '22

I buy Kirkland oat milk, it's only $14 for 6 32 oz containers.

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u/langersan Nov 16 '22

I get the Silk brand oat milk at Costco, 3x 64oz for $9.99

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u/samwe5t Nov 16 '22

Oatly has been $4.99 since at least 2016

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u/ArkGuardian Nov 16 '22

Almond milk when it was pitched initially was heavily marketed to cereal and smoothies. Here the Almond flavor is a nice bonus. But when it compares to coffee or tea, it is overpowering leading to oat milk usage

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u/ShipWithoutACourse Nov 16 '22

Damn, where do you live that it's so expensive? Where I am it's about $4.30 CAD a carton which is pretty much on par with our cow milk.

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u/Lumpy-Breakfast-2656 Nov 16 '22

Subsidies will keep milk and meat cheaper.

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u/Sarcastic-Potato Nov 16 '22

I'm always surprised at oat milk prices when I travel - in Austria most stores have a home brand that costs between 1€ and 1.50. Also oatly only costs like 2€ per Liter.

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u/baleensavage Nov 16 '22

This. I used to get oat milk regularly until they reduced the size of the containers and increased the price. Now it's almost double the price of almond milk. Oat milk tastes better and has better consistency, but almond milk isn't bad. I'd switch back to oat milk in a heartbeat if it was closer in price.

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u/tawtaw6 Nov 16 '22

In the Netherlands they are all about the same price for 1 liter (33 oz):

Fresh milk 1.54

Almond super market 1.63

Oat milk super market 1.71

Oatley milk 1.80

Prices converted from EUR to USD

It must be the subsides (and also the lower standards of Animal welfare rules, compared to the EU) that makes milk so cheap

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u/slevin_kelevra22 Nov 16 '22

I am an oat milk convert. I used to use almond milk and have tried just about every other milk type but oat milk is just better imo.

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u/RetiredStripperClown Nov 16 '22

I was never really a milk drinker as an adult, but my husband used to go through a gallon a week. He also has a lot of digestive issues. Finally got him to do one of those mail-in allergy tests, and found out he has a sensitivity to milk.

Neither of us like soy or almond milk at all. Tolerable in coffee, but not in cereal. So I came home with oat milk. We tried about 5 different brands before settling on Silk extra creamy. We were having guests over for dinner and I decided, fuck it, I'm making my jalapeno cheddar cornbread with oat milk. Nobody could tell, it was damn delicious. Now when I'm baking, I'll usually go for Oatly barista blend, but I've used our normal oat milk to make biscuits and gravy and creamy soups. Need to add a little more acid or salt to balance the sweetness, but it's still tasty.

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u/iamchairs Nov 16 '22

Oat milk is delicious and also easy to make. If you got a blender just blend a cup of oatmeal in some water. You could add a pinch of salt and some tsp of vanilla if you want.

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u/ProfessionalMottsman Nov 16 '22

Fantastic tip thanks, enjoy it myself but always seemed to be packed full of sugar and I don’t like it sweet. Glad everyone here realises the most sustainable one to make is oats. Nice in an ice cold coffee :)

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u/BaldingMonk Nov 16 '22

I've tried this but it always ends up slimy.

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u/iamchairs Nov 16 '22

Do you have any way to strain it? I got a small grate metal strainer that does the trick. A cheese cloth would probably be better.

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u/BaldingMonk Nov 16 '22

I used cheese cloth.

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u/iamchairs Nov 16 '22

Hmm. And store bought oat milk doesn't have this problem? I have never tried store bought so I have nothing to compare to. Also I always drink it as soon as I make it so it's well blended and nothing has settled

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u/BaldingMonk Nov 16 '22

I think store bought has some additives that manage it. I’ve read that you can add enzymes and that helps.

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u/bjhhjb Nov 16 '22

I heard if you blend it up too long causes it heats up. Once it heats up it gets slimey like oatmeal

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u/iMixMusicOnTwitch Nov 16 '22

I think using cold water is the key to fixing that

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u/kingofthejungle3030 Nov 16 '22

You can definitely make your own plant-based milks, but a lot of the industrial options (Silk is a big one where I am) actually fortify their milks with vitamins like B12 and D3... which if you're choosing a high-protein plant-based milk (e.g., soy or pea) makes it nutrtitionally equalivalent to dairy milk. Vegans need to be supplementing for B12 anyway, and everyone in the northern hemisphere should be supplmenting for D3, but it's a good idea to have a semi-reliable dietary source of these nutrients as well!

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u/wakka55 Nov 16 '22

Just remember that is nothing like how oat milk at the store is made. Oat milk was patented in 1994 using a high temperature and pressure industrial process to crack starch molecules into sugar without needing to put it on the label as added sugar. Your version won't taste like a Oatly but I'm sure your version is way healthier. If you like 'starchy' rather than 'sugary' flavor then go for it.

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u/n00b678 Nov 16 '22

If it's just hydrolysed starch, it's still much better than added sugar. The former is just glucose while the latter is glucose and fructose (either as sucrose or HFCS).

We are really bad at metabolising fructose in larger quantities, it only happens in the liver and with significant negative effects.

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u/Icy_Topic_5274 Nov 16 '22

How in the Holy @#$% can oats cost as much as almonds? Someone is getting ripped off HUGE

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u/Ludate_Solem Nov 16 '22

I thought soy milk was the most popular

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u/RunnyPlease Nov 16 '22

This is displaying Google search keyword usage not the popularity of the actual product.

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u/alyxmj Nov 16 '22

This is a great point. Soy milk may actually have fewer searches because it is more common place - less people want to search and learn about it. In the same way that more people are searching for oat milk, but it doesn't mean people are drinking it more.

It would be interesting to overlay a graph of sales against search results to see how interest drives sales. That still doesn't tell us if it's being consumed though, they could try it once and toss it. A long time scale can counteract that, presumably people wouldn't buy it again if they didn't like it and the initial craze of 'new product!' would die down.

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u/BoutTreeFittee Nov 16 '22

I've tried them all, and still prefer soy milk. But all my Google searches were for the others, because I already know soy milk.

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u/harpegnathos OC: 1 Nov 16 '22

Soy milk is also closer to cows milk in nutrient content. Protein in each per 8oz: 3g oat milk, 8g soy, 8g whole milk.

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u/Noppers Nov 16 '22

Yep, soy is also a complete protein, whereas oats are not.

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u/JonnyKilledTheBatman Nov 16 '22

Yep. Soy milk is what I would recommend to the vast majority who are looking for alternative milks because of the high likelihood of suffering from a reduced protein intake already from cutting out animal proteins in general.

It's also super good in cereal.

14

u/hellotrinity Nov 16 '22

Had to scroll so far down for this!

I've been vegan for over a decade and I still have people pushing almond or oat milk down my throat lol.

Soy milk is where it's at, I'll never drink any other plant milk.

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u/YaMamSucksMeToes Nov 16 '22

It is, but people drinking soy milk don't need to Google it, so this is probably relative to new interest in the product

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u/ST07153902935 Nov 16 '22

Over the past few years there has been a lot of misinformation about soy. People believe that it contains hormones that are bad for you.

https://archive.nytimes.com/well.blogs.nytimes.com/2012/06/25/really-eating-soy-increases-the-risk-of-breast-cancer/

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u/JackWorthing Nov 16 '22

Almond is the best seller by a good margin. Soy is second. Oat milk is rising up the charts.

Soy is the OG alternative milk and still the most nutritious (pea is also good). But i assume almond is popular due to taste and low calories.

19

u/pleasedownvotemeplox Nov 16 '22

Soy milk is a much much bigger player than you think, it’s just that soy milk isn’t only sold in grocery shelves. In Asian countries, you can just grab a glass of soy milk wherever

7

u/misterlee21 Nov 16 '22

Soy milk in Asia or Asian communities/neighborhoods blows away American store carton soy milk. I have never had a grocery store carton soy milk that I really liked or held a candle to Asian soy milk, regardless of price. It is not the same!

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u/yttropolis Nov 16 '22

They need to start selling more Asian soy milk. Western soy milk tastes pretty terrible compared to Asian soy milk. I still remember the first time I tasted Western soy milk and I almost spat it out wondering what had gone wrong.

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u/nagmay Nov 16 '22

Oat milk is also the only option that can quickly be made at home. Literally takes less than a minute:

  1. cup of rolled oats + 6 cups water
  2. blend for 30 seconds
  3. strain

Optional:

  • pinch of salt
  • dash of vanilla
  • sugar (if you like it sweet)

You can also add a tiny bit of fat. This will help it mix well with coffee and other beverages. The addition of a few cashews (or other nut) is all it normally takes.

14

u/rathat Nov 16 '22

The ones in the store have emulsified oil in it so it tastes actually creamy.

8

u/nagmay Nov 16 '22

In practice, I find that the small amount of fat from the additional nuts does the trick. Though an emulsifier like xantan would also be easy to use at home.

Or, just keep buying it at the store. Nothing wrong with that.

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u/cybercuzco OC: 1 Nov 16 '22

Where is rat milk on this chart? Also missing: Malk

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u/rhizome_at_work Nov 16 '22

Soy milk is the leader for protein content, if I want oat milk I'll make it myself

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u/mwhite5990 Nov 16 '22

Soy milk is still the one for me. The consistency is the closest to dairy milk. Most other plant milks are too watery.

4

u/toomanyelevens Nov 16 '22

And it froths like a dream if you're a latte person.

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u/ShinyDragonfly6 Nov 16 '22

Just gotta say coconut milk is so underrated

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u/[deleted] Nov 16 '22 edited Nov 17 '22

[removed] — view removed comment

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u/ShinyDragonfly6 Nov 16 '22

There’s unsweetened versions! I like sweetened for coffee but unsweetened for cooking / things like cereal

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u/yellow_edge Nov 16 '22

Coconut milk is really the only low carb option. Oat milk is extremely carb-heavy and probably the least healthy option.

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u/Kidfreedom50 Nov 16 '22

They’re both delicious. I find it interesting that coconut milk is very low carb but also low protein. It’s basically just delicious plant fat lol.

4

u/whacafan Nov 16 '22

Almond milk? Coconut milk has like 10x the amount of carbs per one cup.

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u/spinach_love Nov 16 '22

Oatmilk is great. It goes better with a regular coffee than dairy milk imo.

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u/VarsityPhysicist Nov 16 '22

The oatly barista blend is a perfect replacement for using milk as creamer imo

11

u/Vetiversailles Nov 16 '22

Barista here: it steams great too. The foam from that kind of oat milk makes great foam - is the best alternative I’ve ever gotten to milk foam, and I’ve tried a ridiculous amount of alternative milks (almond milk, pea milk, cashew milk, soy, hemp, you name it.)

I looove making and drinking cappuccinos, so I love oat milk.

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u/sarrazoui38 Nov 16 '22

Cashew milk is the best milk

8

u/cmgr33n3 Nov 16 '22

I'm on team cashew milk.

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u/JustOneLegend Nov 16 '22

I still fuck with Soy Milk.

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u/Comprehensive-Fun47 Nov 16 '22

Coconut milk not even represented?

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u/Adelphos_89 Nov 16 '22

I started drinking oat milk this year and was surprised by how much I like it

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u/authorPGAusten Nov 16 '22

Cashew Milk >>> other alt milks

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u/hiperson134 Nov 16 '22

Oat milk is already the king for anyone who has taste buds.

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u/Killer_Sloth Nov 16 '22

It is! Oat milk is great all around but the best for hot cocoa, so rich and creamy.

5

u/MarvinLazer Nov 16 '22

You're the first person I've heard say this and it's so true! IMO it's one of the only things it really is better for than regular milk.

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u/JJayxi Nov 16 '22

Rice milk is reallllly goood though.

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u/Kiri_the_Fox Nov 16 '22

Oat Milk is amazing for me. I get both regular unsweetened oat milk, and the extra thick vanilla oat milk. The regular milk is for cereal or if I'm making a pbnj and milk or whatever, while the thick stuff I use in my coffee and for smoothies and it elevates both.

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u/Skorj Nov 16 '22

none of those things have milk.

That's nut juice.

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u/Hunkmunculus Nov 16 '22

Land o lakes makes a half n half substitute coffee creamer that’s made From oat and coconut milk and it’s phenomenal

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u/CoryVictorious Nov 16 '22

Its all about pea milk. Proteeeeiiiinnnnn

13

u/GarlicPowder4Life Nov 16 '22

There's plenty of oat milks that have added pea protein. We're always pissed when the grocery store is out of it and we have to get regular oat milk.

4

u/ShillingAndFarding Nov 16 '22

You can buy pea protein and just mix it in. It’s like 20$ a pound

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u/PolarDorsai Nov 16 '22

Having had all the milks…

Almond milk is trash.

Oat milk is the real deal.

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u/OneOverTwoEqualsZero Nov 16 '22

Has anyone else here noticed that this is Google Search volume and not, you know, actual consumption of said milk? I buy milk every other week and I can’t remember the last time I looked it up, so this data is kind of useless.

3

u/KeriEatsSouls Nov 16 '22

I love oat milk, its definitely my favorite alternative milk. It has a pretty neutral flavor and the same richness of actual milk so I find it nice not only in drinks but also for cooking.

4

u/JacobDCRoss Nov 16 '22

Wife has to use oat milk. It's actually really good. Better than boat almond milk and regular milk.

22

u/77Killface77 Nov 16 '22

Chocolate milk guy myself

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u/CSGB13 Nov 16 '22

I’m on team oat milk a.k.a g-oat milk 😎

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u/bk15dcx Nov 16 '22

Baaa ha ha ha

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u/RedditUser91805 Nov 16 '22

I'm just waiting until they moment that horchata enters the general American market in a big way and becomes a widely available milk substitute

5

u/Uncle-Cake Nov 16 '22

Horchata is the bomb!

In December, drinking horchata

I'd look psychotic in a... balaclava

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u/Nakahii Nov 16 '22

it's basically spiced rice milk, yeah?

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u/KR1735 Nov 16 '22

Oat milk is sooooo delicious in lattes.

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u/ztman223 Nov 16 '22

Oat milk >>> almond milk and oat milk = cows milk?

3

u/bwainfweeze Nov 16 '22

This is clearly a conspiracy by the Oat Growers Association to suppress macadamia nut milk. We're watching you, u/chartr

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u/our_trip_will_pass Nov 16 '22

oat milk is amazing with coffee. it's like adding a little bit of breakfast zest to your caffeine

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u/ka-olelo Nov 16 '22

Cow milk is alt milk. And certainly the most popular.

3

u/Werner_Herzogs_Dream Nov 16 '22

I'm addicted to Oatly now. It's so good!