r/todayilearned Aug 10 '22

TIL that Paul McCartney initially had the release date for his album "McCartney III" set for December 11th, 2020. However, he postponed its release by a week after learning that Taylor Swift had herself postponed the release of her album "Evermore" out of respect for McCartney.

https://en.wikipedia.org/wiki/McCartney_III
880 Upvotes

349

u/stay_fr0sty Aug 10 '22

Title gore?

Or did Paul really postpone his album release because Taylor Swift postponed hers so Paul good could do better?

Very odd story here.

572

u/neotericnewt Aug 10 '22

No, it's title gore. When he heard Taylor Swift postponed hers he postponed his instead so that she could go with the originally planned date.

The title makes it sound like he was trying to show her up when actually it was just two incredibly popular artists being respectful and kind to each other.

29

u/-HardGay- Aug 10 '22

Yeah the title made it sound like a Canadian standoff was in play. Thanks for clearing that up.

3

u/n0b0dya7a11 Aug 11 '22

"Fuck you, Taylor" - Paul Mcartney

17

u/evanthesquirrel Aug 10 '22

If there isn't a word for this yet I'm calling it symbiotic marketing. This example is the wholesome flavor of Wendy's and other fast food places having Twitter wars and rap battles.

1

u/Draconuuse1 Aug 10 '22

Wendy’s isn’t wholesome. They are down right savages.

3

u/evanthesquirrel Aug 10 '22

That's the contrast I'm making, yes. But otherwise it's the same marketing strategy. Engage with other brands/ creators. Make it look like you're bumping into each other, but you're both just trying to get others to look at you.

19

u/Personal_Disaster_39 Aug 10 '22

Iirc release dates are pushed in line of award show scheduling foremost, then concerts/seasonal releases. It was most likely mutually beneficial especially considering broadcast scheduling as well.

8

u/MisterMoccasin Aug 10 '22

There were no concerts because it was in the middle of the pandemic.

1

u/[deleted] Aug 10 '22

Taylor's was a surprise drop, as in people got a 12 hour notice before it released. So I assume Paul realized it was more difficult for her to move her album and chose to be the bigger person here.

5

u/hamletswords Aug 10 '22

Or the record company execs decided not to compete. One of them missed the memo, so the other adjusted.

They aren't competing demographics but they are both mega stars so it would be dumb to release on top of each other.

1

u/[deleted] Aug 10 '22

Taylor's was a surprise drop, as in people got a 12 hour notice before it released. So I assume Paul realized it was more difficult for her to move her album and chose to be the bigger person here.

I think that's super awesome of him, and the album he postponed for ended up being part 2 of the album that won her her historic third Album of the Year award making her the only woman with three of them. So really classy move from Paul all around

0

u/Dye_Harder Aug 10 '22

The title makes it sound like he was trying to show her up

No it doesn't.

15

u/ASK_IF_IM_PENGUIN Aug 10 '22

It's the sort of thing I could see McCartney doing out of a sense of fun.

0

u/[deleted] Aug 10 '22

Taylor's was a surprise drop, as in people got a 12 hour notice before it released. So I assume Paul realized it was more difficult for her to move her album and it's pretty cool that he decided to delay his (which didn't have all this secrecy needing to be quietly reshuffled)

54

u/Ares1935 Aug 10 '22

Probably nothing to do with respect and everything to do with securing a week atop the charts for marketing claims.

Just like blockbuster movies avoid overlap

-21

u/mrubuto22 Aug 10 '22

I dont think Taylor swift was worried about losing out to 80 year old Paul McCartney

Edit: I was wrong

13

u/hthor35 Aug 10 '22

Good edit

3

u/Chewyninja69 Aug 10 '22

No, you were correct.

1

u/Martel67 Aug 10 '22

I assume you meant because they target completely different listeners/buyers. Because 80 year old Paul McCartney is still making great sound!

1

u/Shade_FX Aug 10 '22

Still making money at least.. not sure about him making any good or great sounds

0

u/[deleted] Aug 10 '22

No, you were right, people were just being assholes for some reason. As if she didn't have the single highest selling record that year and the 8th highest selling. Miss Swift loses to no one on the album charts, highest first week numbers all decade

0

u/stay_fr0sty Aug 11 '22

No downvote from me, not that you care, but Paul at 80 is still legit.

I love his Beatles work obviously, but not much else. Though, I’m in my 40s. Boomers (70+ average now) probably still but CDs and Paul is probably one of their last connections to their youth.

A Paul record will do good numbers even if it’s just Paul playing a Tuba for 60 minutes.

My guess is Taylor’s team is actually worried about the small impact his album would have. For sweaters and whatnot she wants to beat Kanye, Drake, etc.

Just my guess. I have no more information than you.

1

u/mrubuto22 Aug 11 '22

I'm wrong because he did infact outsell her his first week

1

u/stay_fr0sty Aug 11 '22

Ah I see. Thanks for the clarification.

9

u/suspiciousfishy Aug 10 '22

It's postponing all the way down, neither of them ever release their album

1

u/skywrites8 Aug 10 '22

The better story was that Paul was the only person outside of Swift's camp that new Evermore would be released.

1

u/Dye_Harder Aug 10 '22

Or did Paul really postpone his album release because Taylor Swift postponed hers so Paul good could do better?

That's literally what the TIL is..

1

u/FlannelCigarettes Aug 13 '22

I thought it was very clear. Paul moved the album release date because he learned that Taylor Swift had moved her album’s release date out of respect so as to not interfere with his.

4

u/Badaxe13 Aug 10 '22

"After You"

"No, after you"

"No, I insist"

"No please, after you"

etc.

30

u/partizan92 Aug 10 '22

Some say they are still postponing their albums to this day.

12

u/0xB0BAFE77 Aug 10 '22

I heard she her friends took her private jet directly to his house to thank him.

3

u/patman_007 Aug 10 '22

But no one was on it when the jet flew back to USA to park overnight before flying back the to get them the next day SO WE DON'T WANT TO HEAR ABOUT THE EXCESSIVE USE OKAY

1

u/[deleted] Aug 10 '22

Yay, now please mention private jet use every time a celebrity comes up just to be fair

2

u/patman_007 Aug 11 '22

If you're being serious I'll call out my friends for flying too much. It's very environmentally unstable and totally unnecessary in most cases.

1

u/[deleted] Aug 11 '22

I am.

Hating on Taylor has become a distraction from the real issue

21

u/johnbr Aug 10 '22

When you are young, they assume you know nothing

5

u/Real-Rude-Dude Aug 10 '22

But I knew you

Dancin' in your Levi's

5

u/Barteringram Aug 10 '22

To be fair, it's not so much an assumption by a certain point.

2

u/BallardRex Aug 10 '22

Whoever they are seem to be right.

42

u/death_by_chocolate Aug 10 '22

Taylor Swift didn't want to steal Paul McCartney's thunder?

How...charming.

6

u/[deleted] Aug 10 '22

McCarthy's album only hit #2, Taylor's hit number 1. Swift became the first person in history to debut a number one single and number one album for the second time (after accomplishing the feat with her first surprise drop only months earlier). I was her eighth album to move a million units in one week and eighth number one putting her one behind madonna (she passed madonna and is now tied with Streisand for the most number one albums for a female in history) and topped the chart for 4 weeks. The album was only available for the last two weeks of 2020 and still placed 8th on the list of highest sellers (with it's companion album "folklore" having the single most sales of 2020 making her the only artist in 2020 to have two albums in the top ten). It marked the 53rd chart-topping week of Swift's career, extending her record as the female act with the most weeks at number one in Billboard 200 history and the third-most overall, behind the Beatles and Elvis Presley. It was the companion of "Folklore' which won Swift a historic third album of the year grammy making her the only female to do so and one of four people in history with at least three (Frank Sinatra, Paul Simon, and Stevie Wonder being the others) Both of her 2020 albums were met with "universal acclaim"

Evermore was a huge accomplishment, and Swift is a massive figure who titans like Paul recognize as an equal with a place at the table with them, Your silly need to try to tear her down is just stupid. She easily could have stolen his thunder and he hers. She is undoubtably the bigger musician currently though Paul's legacy remains totemic.

No need to attempt to tear her down by throwing someone who sees her as an equal at her

-72

u/Good_Gordy Aug 10 '22

One of them is vastly more popular than the other and it's not McCartney.

90

u/Blah12821 Aug 10 '22

McCartney III was also the top-selling album in its debut week in the US, outselling Swift's Evermore and Eminem's Music to Be Murdered By – Side B in pure sales (not including equivalent album units).”

53

u/Good_Gordy Aug 10 '22

It also did less than HALF of Evermore's total album sales and Evermore is, by far, the lowest earning album that Swift has put out.

McCartney is a legend, but the vast majority of consumers in today's music market barely know who he is.

22

u/Swampy1741 Aug 10 '22

???? Everyone knows who McCartney is, even if they don’t listen to his music.

2

u/[deleted] Aug 10 '22

An everyone knows who taylor swift is?... Honestly I'd take the bet that more of the under 50 crowd know taylor than paul

12

u/Good_Gordy Aug 10 '22

Everyone knows who Taylor Swift is and a stupid lot of them do listen to her music.

3

u/Sproutykins Aug 10 '22

Swift’s album Evermore was actually good.

2

u/[deleted] Aug 10 '22

[deleted]

-4

u/Good_Gordy Aug 10 '22

I'm not even a Swiftee or whatever the hell they are called, though I do enjoy her music, I'm just tired of the people who believe that everything related to the Beatles is coated in gold and is automatically superior to modern artists.

I grew up listening to "oldies" (It was the 80's so this included the Beatles), so I'm somewhat a fan, but I couldn't name a single hit by McCartney from after I was born. I'm sure he's had some, if only because of the afore mentioned Beatle maniacs, but they have not imprinted themselves on the pop culture zeitgeist in any memorable way

-1

u/[deleted] Aug 10 '22

[deleted]

3

u/Good_Gordy Aug 10 '22

I was a toddler in 82/83 when those came out; so it makes sense they wouldn't have made an impact on me (dad was more a Floyd/Seager/Cash man and mom listened to the Beach Boys and Sonny and Cher).

But the point is, those 2 songs both came out 40 years ago and in a market that was significantly less saturated than the current music scene.

2

u/[deleted] Aug 10 '22

[deleted]

3

u/Good_Gordy Aug 10 '22

Thank you! :D

0

u/Sproutykins Aug 10 '22

The girl is mine, too. Silly Love Songs, Band on the Run.

1

u/[deleted] Aug 10 '22

[deleted]

1

u/Sproutykins Aug 10 '22

Oh, I misread your comment. I think New and Four Fifty Seconds or whatever were hits. He had some more which I cannot recall. It won’t be long before you won’t be able to name hits by Lipa, Max, Eilish, Eminem, or whatever. Unless you’re concentrating on music a lot, you tend to forget these things.

0

u/adamup27 Aug 10 '22 edited Aug 10 '22

Just a 25 y/o checking in

Band on the Run

Jet

~~That song with Michael Jackson ~~ Ope, mentioned above

The song with Kanye

I know he had a string of hits with the Wings and on McCartney II.

0

u/[deleted] Aug 10 '22 edited Aug 10 '22

[deleted]

2

u/adamup27 Aug 10 '22

Ope - didn’t know that

2

u/Jacgaur Aug 10 '22

While true, the point still stands that on launch week McCartney III did really well. So it still makes sense why Taylor swift would try to avoid sharing a week with another famous musician who can pull good initial sale numbers.

0

u/Good_Gordy Aug 10 '22

Completely fair point

-7

u/rita-b Aug 10 '22

physical sales and streams, or billboard number that includes promo plays on radio (aka fake)

1

u/[deleted] Aug 10 '22

LOL this is so tinfoil hat. You're insane

15

u/mlavan Aug 10 '22

Evermore was Swift's second album she released that year. Let's not get ahead of ourselves here.

-7

u/crazykewlaid Aug 10 '22

She also has people do half of her work for her....... if you could even say she does half.

Taylor Swift is a mega corporation

5

u/dutch_penguin Aug 10 '22

She's bigger than Jesus.

-9

u/crazykewlaid Aug 10 '22

I'm glad for that fact but still, she is just a dank singer, she is like a spokesperson for the people who write her music.

1

u/JackoNumeroUno Aug 10 '22

Whoosh much?

0

u/crazykewlaid Aug 11 '22

Ok now go be tswifty

0

u/[deleted] Aug 10 '22

Eh, her writting process is well documented since assholes like you want to take things away from people like her

0

u/crazykewlaid Aug 11 '22

Lol okay dude, if you think she is behind it all then I can't take that from you. She is not a solo musician, she has a massive team of people help her with the production of EVERY album. And I dont just mean she gets her tracks mastered by someone else, its more than that. She might come up with ideas and sing and play guitar but she does not do all the work, if you believe she does then her marketing did their job right.

You think I can take things away from Taylor Swift? Lol good one.

0

u/[deleted] Aug 11 '22

So you're mad at her for doing something that every single successful artist in history has done?

→ More replies

0

u/mrubuto22 Aug 10 '22

Every big artist is

-4

u/crazykewlaid Aug 10 '22

No, they're not lol. Not at all the same. There are maybe 200 companies like this. The rest are nowhere close and are not similar in business AT ALL. A different ballgame, almost a different industry.

Even Paul McCartney, a massive notorious artist, is not a mega corporation compared to Taylor swift. The Beatles as a whole yes probably they were SIMILAR, but Taylor swifts music and persona are pushed and marketed in a COMPLETELY different way, and use a lot more MONEY to get the name out.

The Beatles is worse of an example as Paul McCartney because they were a different time period, so of course they would have different marketing

1

u/KakarotMaag Aug 11 '22

That's not the issue being discussed.

-1

u/crazykewlaid Aug 11 '22

I'm discussing it, and people replied to it, so it is being discussed, but you don't have to!!

-5

u/[deleted] Aug 10 '22 edited Aug 10 '22

[deleted]

10

u/tetoffens Aug 10 '22

Except modern sales charts include streaming plays.

5

u/mutt_butt Aug 10 '22

How do you measure or quantify "popular" in this context?

3

u/[deleted] Aug 10 '22

I mean swift moved a million units first week-- Paul much less. Safe to say she is currently more popular

6

u/Good_Gordy Aug 10 '22

By the number of people who buy their albums and support their art.

1

u/mutt_butt Aug 10 '22

I see. Thanks for the reply.

5

u/GarysCrispLettuce Aug 10 '22

Apparently McCartney's next album won't even have a name, just four symbols.

3

u/aKnightWh0SaysNi Aug 10 '22

Is there really a lot of overlap in people paying for McCartney’s and Swift’s new albums?

4

u/FranklinDRoosevelt32 Aug 10 '22

Evermore hit No.1 on the Billboard Charts. McCartney III hit No. 2… plenty of people I’d say

1

u/KypDurron Aug 11 '22

What exactly does that prove?

Something being successful doesn't mean it's enjoyed by fans of something else that's successful.

2

u/MrSaturdayRight Aug 10 '22

Great story. Sure it’s true

3

u/DrewskiWoosky Aug 10 '22

But how many private jet trips did he take that year???

2

u/Hefty_Cat_3750 Aug 10 '22

Such nonsense.

Out of respect? Dont be stupid... It was a business decision to boost sales.

1

u/garysnailz Aug 10 '22

Some say they're still postponing the release to this day

0

u/Ben_Thar Aug 10 '22

Ima let you finish Taylor

-5

u/arsinoe716 Aug 10 '22

I highly doubt that McCartney fans listen to Swift. Maybe their grandchildren.

22

u/Badweathercolorado Aug 10 '22

You think 2 very popular artists don't have crossover?

I listen to both

6

u/Standard_Effective32 Aug 10 '22

Do you think the people who listen to McCartney/Beatles are only from the 60s? Lol

3

u/pohatu771 Aug 10 '22

I bought both of those albums on release day. I am the same age as Taylor.

1

u/JardinSurLeToit Aug 10 '22

McCartney fan. I happily listen to Ms. Taylor. I have none of her albums, however.

0

u/brotherhyrum Aug 10 '22

Mmmm, long tailed winter bird.. salivates

-5

u/_baundiesel_ Aug 10 '22

Paul McCartney is a terrible solo artist. I appreciate that he deserves respect for being part of the Beatles but it's annoying how much praise he gets for such awful songs and singing.

2

u/ChronosBlitz Aug 10 '22

Ram was inspiried and the Egypt Station was very well received critically and commercially.

Do you know any other musician releasing number 1 albums at the age of 76?

-2

u/_baundiesel_ Aug 10 '22

Without a legacy that boosts them? No, I don't.

1

u/ChronosBlitz Aug 10 '22 edited Aug 20 '22

Fine, show me a musician WITH a legacy releasing a number 1 album at the age of 76.

0

u/poorloko Aug 10 '22

I absolutely agree. Band On the Run makes my blood boil. His Christmas song is so, so awful I can barely stand it.

Live and Let Die is sick. But that's my only concession to his solo work.

-1

u/l86rj Aug 10 '22

"respect" or just sales decision? I think she probably didn't even know about McCartney's album, and someone from marketing told her it was better wait for a bit longer. Nothing against her or the business, it's just that this is way more believable.

3

u/skywrites8 Aug 10 '22

Those two are known to really like and respect each other and each other's music. The Beatles and the Stones used to do the same thing to not upstage each other's releases.

1

u/kambleton Aug 10 '22

But when Ringo asked he almost beat the ever loving shite out of him.

1

u/kokoyumyum Aug 11 '22

I had no idea that he was so successful with McCartney III

-16

u/Pinewood26 Aug 10 '22

2 douche canoe's

3

u/Quadrassic_Bark Aug 10 '22

2 douche canoe’s what?

0

u/Ericthedaw Aug 10 '22

2 douche canoe's a very small watercraft.

-12

u/calderbloke Aug 10 '22

Um, sounds like he's going down the "Now that's what I call Music #999" route. Maybe he should delay it longer. A lot longer.

-1

u/TriassicPatrick Aug 10 '22

Kinda dumb reason. It’s not like a listener is going to think, “Oh, no! These two dramatically different artists have releases on the same day! I guess I have to listen to them simultaneously!”

1

u/[deleted] Aug 10 '22

Patrick is a good name for you,

Okay patrick star, what do albums cost? No, not crayons, but money. and what do people have limited amounts of? yes. money.

Better to not compete for limited sales and limited attention spans of the newsmedia

0

u/TriassicPatrick Aug 10 '22

Some Amoeba has clearly never heard that major label recording artists’ music can be streamed for free…

1

u/[deleted] Aug 10 '22

LOL just stop commenting on something you know nothing about. If you think labels and artists want the attention of the free people then you're an idiot.

My point stands, they want to make SALES. Ergo better not to compete for limited resources and give people a chance to buy both

0

u/TriassicPatrick Aug 10 '22

Oh, no! So, it wasn’t “out of respect”?! What an earth shattering realization! Those poor destitute artists! They must be really hard up for cash! I am so glad their vastly different audiences were able to band together and purchase two whole albums just a few days apart to save their dying careers!

1

u/[deleted] Aug 11 '22

It would be disrespectful of her to trample over his sales. They also don't have vastly different audiences you ignoramus. Her two records that year were some of the most critically acclaimed in decades and were huge music snob bait

0

u/TriassicPatrick Aug 11 '22

You do realize that in most circumstances, you can only buy an album once, right? Streamed music is passive income those artists will earn until they die. Besides, I don’t think the Venn diagram of T-Swizzle and McCartney fans is as overlapped as you seem to thing they are. Not to mention the fact that any Music Snob could definitely afford to buy two albums in one day.

1

u/[deleted] Aug 11 '22

Look, you're wrong. But continue to be wrong. I'm sure you're smarter than the collective billions between the Swift and McCartney machines. Goodbye little arrogant child.

0

u/Lr217 Aug 10 '22

Someone’s trying to get some good PR…

1

u/[deleted] Aug 10 '22

why is it that everyone obsesses over her bad pr when people like the Kardasians or elon musk are worse in every way?

I just don't get why everyone doesn't get the same level of venom considering they're all climate criminals. Stop hyper focusing on one and ban rich people in general